Get ready for a basketball revolution! The NBA is taking control of its own narrative, and fans are in for a treat. But here's where it gets exciting: starting with the 2025-26 season, the NBA is bringing its TV and app operations in-house, marking the end of a 17-year partnership with Warner Bros. Discovery’s TNT Sports. This bold move promises a reimagined NBA TV cable network and a cutting-edge multiplatform streaming experience. And this is just the tip of the iceberg.
Beginning October 15, NBA TV and the NBA App will become the ultimate destination for basketball enthusiasts worldwide. With 60 non-exclusive live NBA games, a mix of WNBA, G League, international, and high school matchups, plus studio shows, highlights, and original content, there’s something for every fan. But here's where it gets controversial: while some celebrate this as a step toward greater accessibility, others worry about the potential fragmentation of viewing options. What do you think—is this a slam dunk or a risky play?
Sara Zuckert, NBA SVP/Head of NBA App, describes the platform as a “connected, global hub for basketball coverage”, offering nonstop access to live games, original programming, and exclusive behind-the-scenes content. The NBA App promises a seamless, 24/7 digital experience, but will it live up to the hype? Only time will tell.
And this is the part most people miss: the league is launching The Association, a flagship weeknight studio show on NBA TV and the NBA App. Hosted by a star-studded lineup including MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes, and John Wall, the show aims to celebrate the game, players, and NBA culture while keeping fans informed and entertained. But will it resonate with viewers in an already crowded sports media landscape?
Live games take center stage with 60 NBA matchups, starting with the Oklahoma City Thunder vs. Atlanta Hawks on October 25. These games, not carried by other national rightsholders, will still be available in local markets. Highlights include three tripleheaders and a full day of games on New Year’s Eve. But here's the twist: selected WNBA, G League, Basketball Africa League (BAL), and international games will also air, alongside premier high school competitions. This global approach raises questions: Is the NBA spreading itself too thin, or is this a brilliant strategy to grow the game worldwide?
In partnership with Sportradar, NBA TV will stream hundreds of international games from leagues like Australia’s NBL, France’s LNB, and Germany’s BBL, featuring top NBA prospects. Meanwhile, Future Starts Now will spotlight U.S. high school tournaments, giving fans a sneak peek at future stars. But here's the burning question: With so much content, will fans feel overwhelmed, or will this diversity of programming deepen their engagement?
Beyond live games, the NBA is doubling down on original content. Real Training Camp offers exclusive access to teams like the Dallas Mavericks and Los Angeles Lakers as they prepare for the season. Loud City: The OKC Thunder’s Championship Season, narrated by Jalen Williams, recounts the team’s thrilling NBA Finals victory. And Coaches Corner pairs ESPN analyst Tim Legler with NBA head coaches for insightful one-on-one conversations. But here's the debate: Is this content too niche, or will it attract a broader audience?
The NBA is also consolidating podcasts and live programs from across the basketball community, including Thinking Basketball and The Athletic’s NBA Daily. Creator-driven content featuring voices like Bree Green and Chris “Lethal Shooter” Matthews adds a fresh perspective. But here's the challenge: With so many platforms and creators, can the NBA maintain a cohesive fan experience?
As the NBA Tip-Off 2025-26 season approaches, one thing is clear: the league is betting big on innovation and inclusivity. But will this gamble pay off? We want to hear from you: Are you excited about the NBA’s new direction, or do you have reservations? Share your thoughts in the comments below—let’s spark a conversation!
